IED Clinic
by Dr CvijicA world-class dentist opened his own clinic in Belgrade. We built the brand around him, from the first sketch of the logo to the films his patients watch.
- Client
- IED Clinic by Dr Gojko Cvijić
- Location
- Belgrade, Serbia
- Scope
- Brand identity, website, film
- Year
- 2025
years in dentistry, as clinician and academic
former professor at universities in São Paulo, Brazil
lecturer at the ITI World Congress
patients from film, gaming and aerospace
A master of his craft,opening his own clinic,with nothing to show it yet.
The challenge
Dr Cvijić had just opened IED Clinic in Belgrade. No logo, no website, no visual language. The clinic needed an identity as precise as his dentistry.
Our approach
We started with analysis: who his patients are, what they look for in a dentist, and what sets him apart. From there we built one identity that runs from a business card to a cinema-grade film, every piece designed, shot and edited in-house.
A signature, built to last
A hand-drawn signature mark, taken directly from Dr. Cvijić's own signature — paired with the three-part promise that defines his entire practice.
The first impression
MSc Oral Surgery, PhD Prosthodontics, subspecialization in implantology and dental esthetics — craftsmanship you feel before you even step into the clinic.
Flyer
A two-sided flyer that brings decades of expertise together with a clear call to action — voted best implantologist in São Paulo, 2024.
Thirty years in one minute
Lectures, seminars and live television — an introduction film that shows in sixty seconds why peers and patients listen to Dr. Cvijić.
One minute for the patients
An ongoing series of short videos in which Dr. Cvijić explains treatments like composite veneers in a single minute — expertise, made shareable.
Trusted by patients from Hollywood film, international gaming and aerospace.
Names kept private — always.
Photographed inside the clinic by OSSO — no stock imagery.
Dr. Gojko Cvijić, PhD, MSc
Founder, IED Clinic — Belgrade
The numbers so far.
Measured since iedclinic.com went live.
1,838
website visitors per month (average since launch)
Fully booked
for the next 6 months
71
consultation requests per month