02 / Services

Branding / rebranding

Notable milestone

Building the brand behind

El Maestro

When Dr. Gojko Cvijić opened his own implantology clinic in Belgrade, he trusted OSSO with everything his patients see: logo, colour palette, website and film.

Film · muted loop

The medical-tourism film we made for IED Clinic.

The client

Thirty years of mastery. A brand-new clinic.

30+

years of experience across Serbia, Switzerland and Brazil

São Paulo

former professor at Unicamp and APCD

ITI

lecturer at the ITI World Congress

PhD

in Prosthodontics, with an MSc in Oral Surgery

What we built

A new clinic. A complete identity.

Designed, shot and edited in-house — shown here in Dr. Cvijić's own colours.

iedclinic.com

A bilingual site in English and Serbian, built to turn visitors into consultation requests.

Logo
Dr. Cvijić logo

A hand-drawn mark built from Dr. Cvijić's own signature.

Colour palette
#FFFFFF
#2C5D9F
#E5E4E2
FAQ

Still have questions? Start here

Brand strategy, logo system, typography, colour palette, visual direction, brand voice, and guidelines. We build identity focused on the client's perception, fully aligned with your brand.

If you're not satisfied, neither are we — we refine until it aligns. Our process includes a strategic concept presentation with well-thought-out, handmade designs.

We research your market, competitors, and psychological positioning. We also run Customer Perception Research, ensuring your clients truly see your brand the way you want them to. Branding is strategic — not subjective.

100%. Once finalized, it's yours.

Yes. We evolve your brand without losing its essence — elevating perception and positioning.